About Us

Founded in 2011 by Tastefully Malaysia began as an event and roadshow planning service. With an acute understanding of our clients' need for comprehensive business solutions, we expanded our expertise to specialize in organizing consumer exhibitions and carnivals. We offer a complete range of professional services, including strategic planning, concept development, production, coordination, marketing, and event execution.

“Great brands are built on connection—when experience, commerce, content, and community come together seamlessly.” Founder & Managing Director – Esther Fong
As the visionary behind Tastefully Malaysia, Ms. Esther Fong has led the brand’s transformation from a boutique event service in 2011 into one of Malaysia’s most powerful OMNI marketing ecosystems. With more than two decades of experience in large-scale exhibitions, brand activation, and consumer engagement, Esther has built a trusted platform that connects millions of consumers with tens of thousands of brands across Malaysia, Singapore, Hong Kong, and China.
Esther also spearheaded the company’s evolution into OMNI Marketing Channels Solutions, culminating in its acquisition by Catcha Group in 2025. She continues to drive innovation, digital integration, SME empowerment, and regional expansion for Tastefully Malaysia.

Esther Fong

A strategic thinker with strong commercial leadership, Ms. Jin Lee plays a pivotal role in shaping Tastefully Malaysia’s business direction, partnerships, and market expansion. With extensive experience across corporate business development, Jin ensures the company remains agile and future-ready.

Jin Lee

“Opportunities grow when ecosystems grow. Our mission is to empower brands through powerful connections and strategic partnerships.” Co-Founder & Business Development Director – Jin Lee

Our Team - The Driving Force Behind Our Ecosystem

Our Team Commitment:
  • We innovate with purpose
  • We deliver with precision
  • We collaborate with integrity
  • We grow with our partners
  • We serve with passion

Tastefully Malaysia’s growth is powered by a dynamic team of passionate professionals across marketing, operations, digital, creative, business development, and customer experience.

We believe that people are the foundation of innovation. Our team’s dedication, agility, and excellence enable us to deliver high-impact results across both physical and digital marketing landscapes.

Together, we are building Southeast Asia’s most integrated OMNI marketing ecosystem—uniting brands, creators, communities, and consumers.

EXPO

Driven by our commitment to providing the ultimate marketplace for F&B brands, we have expanded our portfolio to include health expos, cocoa and pastry festivals, and platforms for emerging and innovative brands. This expansion reflects our mission to support new concepts and products, offering an ideal space for brand exposure and SKU displays on both local and international stages.

SME Business

In addition to consumer engagement, we established Tastefully SME Business, a B2B platform dedicated to connecting merchants with valuable growth resources and opportunities. As a strategic partner, Tastefully SME Business offers a business roadmap to help merchants scale to the next level. Through initiatives like SME Pocket Talk and the SME Business Digital Listing services, we provide avenues for businesses to connect with government resources, discover available grants, and gain visibility both within Malaysia and globally. This digital listing service further expands business opportunities by facilitating greater connections and creating value across borders. With both B2C and B2B focus, Tastefully Malaysia continues to expand its impressive portfolio of domestic and international events, earning accolades from clients all over the world.

Always Fulfil Your Saliva Dream

Purpose

Tastefully unites food lovers on a delicious journey, bringing joy to every moment. Whether you’re craving your favorite flavors or discovering new tastes, we’re here to fulfill your appetite. For consumers, we create delightful experiences by connecting them with the best food and beverage offerings. For businesses, we provide a powerful platform to increase sales and visibility, helping merchants grow and thrive in the vibrant food industry.

Vision

Tastefully strives to be the Leading Platform, engaging diverse food merchants and creating opportunities for businesses to thrive. By Uniting Foodies, we connect both businesses (B2B) and consumers (B2C), fostering a vibrant community of food lovers. With a focus on Global Flavors, we bring together the best culinary experiences from both local and international markets, making every bite an adventure.

Mission

To be the trusted choice for merchants and customers, maximizing profit through our platform. We aim to grow from 100 leaders to 1,000 partners, 10,000 merchants, 100,000 brands, and ultimately reach 1 million in traffic.

Why Tastefully Should Be Your Next Event Partners?

Tastefully Malaysia offers unparalleled opportunities for entrepreneurs and businesses to thrive in a dynamic and vibrant marketplace. Over the past decade, we have been devoted to helping brand owners manage their product marketing through strategic campaigns, interactive activities, and unified selling channels with trusted partners. Here's why Tastefully should be your next event partner:

Seamlessly connect your brand across physical events, digital commerce, and social media ecosystems.

15 years of experience, 15 million visitors, 20,000 brands served, and multiple industries united under one platform.

Access enterprise-level expertise, digital infrastructure, and regional expansion capabilities.

We leverage audience behavior, sales analytics, and engagement data to optimize ROI.

Multiple awards and national acknowledgements including The Malaysia Book of Records 2022, ASEAN RECORDS 2025, Consumer Choice & Assurance Certifications.